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Salesforce revolutionises the way Saints Foundation operates

Over the past few weeks Northampton Saints Foundation have been working alongside KPMG and Salesforce to integrate their Non-Profit Success Pack. 

Catherine Deans, Managing Director at Northampton Saints Foundation, said: “Salesforce has revolutionised the way the Foundation captures and stores its data.

In our fundraising department, it will allow us to centralise our donors and supporters information creating stewardship journeys and managing pipelines with the ability to segment this data. This is transformational for the Foundation and a hugely positive step along our strategic pathway.” 

From a marketing perspective, Salesforce will enable us to create and manage our campaigns, sending out relevant marketing and communications to supporters in a simple, straightforward, professional and GDPR-compliant manner. Complimented by a detailed reporting system, the Foundation will be able to track performance and impact of our marketing more effectively than ever before.

“The business of business is to make the world a better place, and I’m delighted Salesforce and KPMG are helping the Saints Foundation support and educate young people in the community.”

Leon Mangan, Salesforce’s Senior Vice President of Channels & Alliances for EMEA & LATAM

Saints Foundation are very grateful to KMPG and Salesforce for providing the Non-Profit Success Pack, and for their time and assistance through the bespoke configuration process. KPMG worked with us to understand our charity, how we functioned, what we wanted to achieve short and long term, and how we could use the system to its full potential. We were presented with a detailed plan of action and the project was completed on time. 

Simon Hammerschmidt, KPMG’s Global Alliance Director said: “The new Salesforce system will transform the way the Foundation engages with its benefactors & supporters; freeing up more time to focus on inspiring, supporting & educating young people in Northamptonshire.”

Salesforce will modernise the way Northampton Saints Foundation works, and we look forward to utilising it and putting what we have learnt into action to deliver key, relevant information to all our supporters.